Corporate Identity
The World of simero
Simero has become a sought-after brand for ceramic tiles. With a yearly production capacity of more than 8.5 million square meters of vitrified tiles, we provide an exemplary selection of tiles to our customers.
From its thumping beginning nearly 31 years ago, in 1990, in the ceramic industry in Morbi, Gujarat state, India, our group has carved out a dominant place in the heart of the ceramic world. At Simero, our focus is on luxury and exclusivity in tile surfaces with some of the most innovative designs and instinctive creativity. Simero's unique style of creation showcases tiles with the sparkle of diamonds and a gleam of gold. Inspired by an iconic cocktail of pattern, rhythm, texture, and feel, each floor tile stands out as unique as the brand Simero.
31+
Years of Experience
Organizational Strengths
Purpose & Direction
At Simero, we pour our passion and love for design into our products by bringing new styles to the ceramic market. We aim to raise the living standard for everyone by providing innovative and luxurious solutions that are beyond people's imagination. Our products match the highest quality standards and allow the creation of perspectives for every space.
Success
Consistency
Teamwork
Strategy
Planning
Our Vision
To raise the living standards of everyone by providing innovative luxurious solutions beyond people’s imagined needs.
Our Mission
At Simero, our mission is to transform spaces through innovative design, uncompromising quality, and thoughtful craftsmanship.
Values That Drive Us
Honesty
- Our core team will be transparent with members / employees in any best or worst situation.
- We will provide knowledge, training, and productivity to our employees for their growth.
- We will give our vendors & customers more value than their expectations / investment.
Quality in Everything
- We are committed to delivering exceptional-quality products to our customers, today and for generations to come.
- We turn our commitment to quality into action through disciplined execution, precise processes, and consistent implementation.
Innovation
- We strive to create better products, services, systems, and processes through constant improvement.
- We embrace innovation in printing, design, and marketing to create greater value and impact.
- We cultivate innovative, functional, and future-ready skills across our organization.
Respect
- Give respect & get respect.
- Respect employees’ opinion whether it is right or wrong, and never argue aggressively.
- Treat everyone as your family members with respect.